![]() ![]() Specifically during back-to-school season, search interest in “shoe stores near me” spiked in August for the last two years in a row, and it more than doubled year over year.9 Compare that to “shoe store locations” searches, which are declining. More than half of back-to-school apparel shoppers use a smartphone while shopping to get price comparisons, inventory availability, or directions.8 We’ve also seen that local searches are increasing exponentially because people use mobile devices to find stores nearby. When research is done and people are ready to buy, mobile bridges the gap. That doesn’t show your advanced understanding, but just a fact that you have carefully read the outdated report. Side-note: In my personal opinion its a shame that we have such questions in advanced exams.
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